In the Spotlight
Every two months, the In the Spotlight store will feature learning materials on a particular subject.
This month, we are focusing on entrepreneurship. Learn from Entrepreneurship and Business Start Up experts as they share their skills and advice through a range of video, audio and article resources. Then discover a range of bestselling entrepreneurship books - be inspired and change your business life today.
Video feature
Audio feature
The Alter Ego Strategy by Jurgen Wolff
One of the challenges of being an entrepreneur is that you have to wear so many different hats, especially at the beginning of the business. Initially you have to be the creator of a product or service, the marketer, the manager and the sales person and not all of these will come naturally to you. For help and advice on how to play these different roles, listen to this audio clip from Jurgen Wolff, series editor of the For Entrepreneurs series and author of Marketing For Entrepreneurs
Feature articles
Top Tips: Ten things the Best Websites have in Common, by Robert Ashton, author of Brilliant Checklists for Entrepreneurs
1. Easy to find – you want your target audience to find your site. To do this, you must know who you’re trying to reach and then make your site relevant to them.
Click here to read more.
Find books by Robert Ashton
How to cope with the different emotional stages of a start-up, by Chris Robson, author of Confessions of an Entrepreneur
Chris Robson gives you 10 lessons on how to survive the highs and lows of starting a business.
Click here to read more.
Also by Chris Robson, this short article will help you to navigate not just the start of a new business but the key emotional challenges that await you, and every entrepreneur, every step of the way.
Click here to read more.
Recommended Titles
Start Up!
How to start a successful business from absolutely nothing - what to do and how it feelsLiz Jackson, Michael Spain
Paperback, Nov 2005ISBN13: 9780273706021
ISBN10: 0273706020
Think Like An Entrepreneur
Your Psychological Toolkit For SuccessChris West, Robbie Steinhouse
Paperback, Sep 2008ISBN13: 9780273718383
ISBN10: 027371838X
The Beermat Entrepreneur (Revised Edition)
Turn your good idea into a great business2nd Edition
Mike Southon, Chris West
Paperback, Dec 2008ISBN13: 9780273720980
ISBN10: 0273720988
How to Grow Your Business- For Entrepreneurs
Alex Blyth
Paperback, Jul 2009ISBN13: 9780273720935
ISBN10: 0273720937
Brilliant Pitch
What to know, do and say to make the perfect pitchShaun Varga
Paperback, Sep 2009ISBN13: 9780273725114
ISBN10: 0273725114
Starting up on your own
How to succeed as an independent consultant or freelanceMike Johnson
Paperback, Dec 2009ISBN13: 9780273731177
ISBN10: 0273731173
Five Star Service
How to deliver exceptional customer service2nd Edition
Michael Heppell
Paperback, May 2010ISBN13: 9780273734383
ISBN10: 0273734385
The New Business Road Test
What entrepreneurs and executives should do before writing a business plan3rd Edition
John Mullins
Paperback, Jun 2010ISBN13: 9780273732792
ISBN10: 027373279X
Confessions of an Entrepreneur
The Highs and Lows of Starting UpChris Robson
Paperback, Aug 2010ISBN13: 9780273721482
ISBN10: 0273721488
Creative Disruption
What you need to do to shake up your business in a digital worldSimon Waldman
Paperback, Sep 2010ISBN13: 9780273725732
ISBN10: 0273725734
From Brainwave to Business
How to Turn Your Brilliant Idea into a Successful Start-UpCelia Gates
Paperback, Oct 2010ISBN13: 9780273744054
ISBN10: 0273744054
Brilliant Freelancer
Discover the power of your own success (Freelance/Freelancing)Leif Kendall
Paperback, Apr 2011ISBN13: 9780273744634
ISBN10: 0273744631
Accounts Demystified
The Astonishingly Simple Guide To Accounting6th Edition
Anthony Rice
Paperback, Mar 2011ISBN13: 9780273744702
ISBN10: 0273744704
FT Guide to Business Networking
How to use the power of online and offline networking for business successHeather Townsend
Paperback, Jun 2011ISBN13: 9780273745822
ISBN10: 0273745824
