Always Learning

New Riders

New Riders’ books focus on where design meets the Web. We provide a forum for the leading voices in creative and information technologies. Our books are focused on, and written for, the aspiring professional with whom we share our unique visions, expertise and inspiration.

Last Layer, The

Last Layer, The

New methods in digital printing for photography, fine art, and mixed media

Bonny Lhotka

Access Code, Apr 2013
ISBN13: 9780133373028
ISBN10: 0133373029
In The Last Layer–the follow-up to Digital Alchemy, her successful book on alternative printmaking techniques–Bonny Lhotka teaches how to make prints that take their inspiration from early...
Responsive Design Workflow
In our industry, everything changes quickly, usually for the better. We have more and better tools for creating websites and applications that work across multiple platforms. Oddly enough, design work...
Ambigrams Revealed

Ambigrams Revealed

A Graphic Designer's Guide To Creating Typographic Art Using Optical Illusions, Symmetry, and Visual Perceptio

Nikita Prokhorov

Paperback, Mar 2013
ISBN13: 9780321855473
ISBN10: 0321855477
An ambigram is a typographical creation that presents two or more separate words within the same physical space. Although ambigrams have been around since the 70s, they've only recently been thrust in...
Last Layer, The

Last Layer, The

New methods in digital printing for photography, fine art, and mixed media

Bonny Lhotka

Paperback, Mar 2013
ISBN13: 9780321905406
ISBN10: 0321905407
In The Last Layer–the follow-up to Digital Alchemy, her successful book on alternative printmaking techniques–Bonny Lhotka teaches how to make prints that take their inspiration from early...
How to Get People to Do Stuff

How to Get People to Do Stuff

Master the art and science of persuasion and motivation

Susan Weinschenk

Paperback, Mar 2013
ISBN13: 9780321884503
ISBN10: 0321884507
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner–a large am...
Designing the Conversation

Designing the Conversation

Techniques for Successful Facilitation

Russ Unger, Brad Nunnally, Dan Willis

Paperback, Mar 2013
ISBN13: 9780321886729
ISBN10: 0321886720
Facilitation skills are the foundation of every successful design practice, yet training on this core competency has been largely unavailable–until now. Designing the Conversation: Techniques...
Smarter Startup, The

Smarter Startup, The

A Better Approach to Online Business for Entrepreneurs

Neal Cabage, Sonya Zhang

Paperback, Mar 2013
ISBN13: 9780321905017
ISBN10: 0321905016
This book was developed by compiling lessons learned from hands-on experience, industry best practices, and established academic models. Explore the reasons why some startups are more likely to succee...
Adobe Photoshop Lightroom 4 Book for Digital Photographers, The
Since Lightroom first launched, Scott Kelby's The Lightroom Book for Digital Photographers has been the world's #1 best-selling Lightroom book. In this latest version for Lightroom 4, Scott use...
Don't Make Me Think

Don't Make Me Think

A Common Sense Approach to Web Usability
2nd Edition

Steve Krug

Paperback, Sep 2005
ISBN13: 9780321344755
ISBN10: 0321344758
Adobe Photoshop CS6 Book for Digital Photographers, The
Updated for Adobe Photoshop CS6, this top-selling book breaks new ground by doing something for digital photography students that's rare–it cuts through the bull and shows them exactly "how to do...
Light It, Shoot It, Retouch It

Light It, Shoot It, Retouch It

Learn Step by Step How to Go from Empty Studio to Finished Image

Scott Kelby

Paperback, Sep 2011
ISBN13: 9780321786616
ISBN10: 0321786610
In Light It, Shoot It, Retouch It, bestselling author Scott Kelby focuses on the three necessary components of a great shot—the lighting and its setup, the shot itself, and the post-process...
Presentation Zen

Presentation Zen

Simple Ideas on Presentation Design and Delivery
2nd Edition

Garr Reynolds

Paperback, Dec 2011
ISBN13: 9780321811981
ISBN10: 0321811984
Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book,Presentation Zen, in which he showed students there is a better way...
Logo Design Love

Logo Design Love

A Guide to Creating Iconic Brand Identities

David Airey

Paperback, Jan 2010
ISBN13: 9780321660763
ISBN10: 0321660765
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple...
100 Things Every Designer Needs to Know About People
If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Kno...
344 Questions

344 Questions

The Creative Person's Do-It-Yourself Guide to Insight, Survival, and Artistic Fulfillment

Stefan Bucher

Paperback, Aug 2011
ISBN13: 9780321733009
ISBN10: 0321733002
The secret to creative success lies not in knowing the right answers, but in knowing how to ask the riqht questions--and this little book is full of them! A veritable therapy session on paper, 344 Que...