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Marketing Books

Marketing Books

Whether you are building a brand or developing a new product, our textbooks and resources offer a broad range of subjects within marketing. With our large range of textbooks in this area you are spoilt for choice, so make sure you take this opportunity to view our featured and best selling items.



Latest Releases   Best Sellers

Latest Releases

Consumer Behaviour
Consumer Behaviour
4th Edition

Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret Hogg

Nov 2009
ISBN13: 9780273717263
ISBN10: 027371726X		Save 5% Further info on Consumer Behaviour Buy Consumer Behaviour
Was £44.99
Now £42.74

The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including th...
The Secrets of Success in Selling
The Secrets of Success in Selling
12 ways to achieve exceptional results

Nicola Cook

Nov 2009
ISBN13: 9780273730095
ISBN10: 0273730096		Save 30% Further info on The Secrets of Success in Selling Buy The Secrets of Success in Selling
Was £12.99
Now £9.09

Brilliant Pitch
Brilliant Pitch
What to know, do and say to make the perfect pitch

Shaun Varga

Sep 2009
ISBN13: 9780273725114
ISBN10: 0273725114		Save 30% Further info on Brilliant Pitch Buy Brilliant Pitch
Was £12.99
Now £9.09

Critical Thinking in Consumer Behavior
Critical Thinking in Consumer Behavior
Cases and Experiential Exercises
2nd Edition

Judy Graham

Aug 2009
ISBN13: 9780136027164
ISBN10: 0136027164		Save 5% Further info on Critical Thinking in Consumer Behavior Buy Critical Thinking in Consumer Behavior
Was £17.99
Now £17.09

Designed to be used alone or packaged WITH ANY core texts in consumer behavior. This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities. <...
Strategic Marketing Problems
Strategic Marketing Problems
Cases and Comments: International Edition
12th Edition

Roger Kerin, Robert Peterson

Aug 2009
ISBN13: 9780132465496
ISBN10: 0132465493		Save 5% Further info on Strategic Marketing Problems Buy Strategic Marketing Problems
Was £45.99
Now £43.69

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing.Decision-making in marketi...
Bestsellers

Presentation Zen
Presentation Zen
Simple Ideas on Presentation Design and Delivery

Garr Reynolds

Jan 2008
ISBN13: 9780321525659
ISBN10: 0321525655		Save 30% Further info on Presentation Zen Buy Presentation Zen
Was £21.99
Now £15.39

..
Fast Track to Success: Sales
Fast Track to Success: Sales

John Mactear

Apr 2009
ISBN13: 9780273721765
ISBN10: 0273721763		Save 30% Further info on Fast Track to Success: Sales Buy Fast Track to Success: Sales
Was £14.99
Now £10.49

Global Marketing
Global Marketing
A Decision-Oriented Approach
4th Edition

Svend Hollensen

Apr 2007
ISBN13: 9780273706786
ISBN10: 0273706780		Save 5% Further info on Global Marketing Buy Global Marketing
Was £44.99
Now £42.74

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Brilliant Selling
Brilliant Selling
What the best salespeople know, do and say

Jeremy Cassell, Tom Bird

Sep 2009
ISBN13: 9780273726463
ISBN10: 0273726463		Save 30% Further info on Brilliant Selling Buy Brilliant Selling
Was £12.99
Now £9.09

Brilliant Marketing
Brilliant Marketing
What the best marketers know, do and say

Richard Hall

May 2009
ISBN13: 9780273721239
ISBN10: 0273721232		Save 30% Further info on Brilliant Marketing Buy Brilliant Marketing
Was £12.99
Now £9.09

Marketing Communications
Marketing Communications
Interactivity, Communities and Content
5th Edition

Chris Fill

Feb 2009
ISBN13: 9780273717225
ISBN10: 0273717227		Save 5% Further info on Marketing Communications Buy Marketing Communications
Was £45.99
Now £43.69

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friend...
Internet Marketing
Internet Marketing
Strategy, Implementation and Practice
4th Edition

Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston, Richard Mayer

Dec 2008
ISBN13: 9780273717409
ISBN10: 0273717405		Save 5% Further info on Internet Marketing Buy Internet Marketing
Was £42.99
Now £40.84

The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparis...
Integrated Marketing Communications + CD
Integrated Marketing Communications + CD
2nd Edition

David Pickton, Amanda Broderick

Sep 2004
ISBN13: 9780273676454
ISBN10: 0273676458		Save 5% Further info on Integrated Marketing Communications + CD Buy Integrated Marketing Communications + CD
Was £44.99
Now £42.74

Integrated Marketing Communications, second edition takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Br...
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