Marketing & Sales Books

Whether you are building a brand or developing a new product, our textbooks and resources offer a broad range of subjects within marketing. With our large range of textbooks in this area you are spoilt for choice, so make sure you take this opportunity to view our featured and best selling items.

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£45.99 Further info on The Practice of Market Research

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The Practice of Market Research

An Introduction
4th Edition

Yvonne McGivern

Paperback, May 2013
ISBN13: 9780273773115
ISBN10: 0273773119

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projec...

£60.99 Further info on Integrated Advertising, Promotion and Marketing Communications, plus MyMarketingLab with Pearson eText, Global Edition

Buy Integrated Advertising, Promotion and Marketing Communications, plus MyMarketingLab with Pearson eText, Global Edition

Integrated Advertising, Promotion and Marketing Communications, plus MyMarketingLab with Pearson eText, Global Edition

6th Edition

Kenneth Clow, Donald Baack

Book with access code, May 2013
ISBN13: 9780273788072
ISBN10: 0273788078

This package includes a physical copy of Integrated Advertisings, Global Edition, by Clow as well as access to the eText and MyEconLab. For undergraduate Adve...

£49.99 Further info on Marketing Communications

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Marketing Communications

Brands, experiences and participation
6th Edition

Chris Fill

Paperback, Apr 2013
ISBN13: 9780273770541
ISBN10: 0273770543

Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly styl...

£39.99 Further info on Essentials of Marketing Research

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Essentials of Marketing Research

Naresh Malhotra, David Birks, Peter Wills

Paperback, Apr 2013
ISBN13: 9780273724339
ISBN10: 0273724339

Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conduct...

£54.99 Further info on Integrated Advertising, Promotion and Marketing Communications Global Edition

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Integrated Advertising, Promotion and Marketing Communications Global Edition

6th Edition

Kenneth Clow, Donald Baack

Paperback, Apr 2013
ISBN13: 9780273786986
ISBN10: 0273786989

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outs...

£34.99 Further info on Keller: Strategic Brand Management Global Edition CourseSmart eTextbook

Buy Online Access toKeller: Strategic Brand Management Global Edition CourseSmart eTextbook

Keller: Strategic Brand Management Global Edition CourseSmart eTextbook

4th Edition

Kevin Keller

CourseSmart eTextbook, Mar 2013
ISBN13: 9780273779445
ISBN10: 0273779443

For students, managers and senior executives studying Brand Management.
Keller’s market leading strategic brand management book provides insights into profitable brand strate...

£30.98 Further info on Strategic Marketing Problems: International Edition CourseSmart eTextbook

Buy Online Access toStrategic Marketing Problems: International Edition CourseSmart eTextbook

Strategic Marketing Problems: International Edition CourseSmart eTextbook

13th Edition

Roger Kerin, Robert Peterson

CourseSmart eTextbook, Mar 2013
ISBN13: 9780273784869
ISBN10: 0273784862

For undergraduate and graduate marketing strategy courses.

A comprehensive, practice-driven approach to developing decision-making skills in marketing.

Decision-making i...

£12.99 Further info on Brilliant Selling 2nd edn

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Brilliant Selling 2nd edn

What the best salespeople know, do and say
2nd Edition

Tom Bird, Jeremy Cassell

Paperback, May 2012
ISBN13: 9780273771203
ISBN10: 0273771205

£23.99 Further info on Essential Guide to Marketing Planning

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Essential Guide to Marketing Planning

2nd Edition

Marian Burk Wood

Paperback, Jun 2010
ISBN13: 9780273725763
ISBN10: 0273725769

Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Bu...

£46.99 Further info on Digital Marketing

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Digital Marketing

Strategy, Implementation and Practice
5th Edition

Dave Chaffey, Fiona Ellis-Chadwick

Paperback, Jul 2012
ISBN13: 9780273746102
ISBN10: 0273746103

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their ma...

£48.99 Further info on Marketing: An Introduction, Global Edition

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Marketing: An Introduction, Global Edition

11th Edition

Gary Armstrong, Philip Kotler

Paperback, Apr 2012
ISBN13: 9780273767183
ISBN10: 0273767186

For undergraduate Principles of Marketing courses.This best-selling, brief text introduces marketing through the lens of creating value for customers.Today’s mark...

£52.99 Further info on Global Marketing

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Global Marketing

A decision-oriented approach
5th Edition

Svend Hollensen

Paperback, Jul 2010
ISBN13: 9780273726227
ISBN10: 0273726226

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms...

£14.99 Further info on Brilliant Marketing

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Brilliant Marketing

What the best marketers know, do and say
2nd Edition

Richard Hall

Paperback, Mar 2012
ISBN13: 9780273768180
ISBN10: 0273768182

£52.99 Further info on Consumer Behaviour

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Consumer Behaviour

4th Edition

Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret Hogg

Paperback, Nov 2009
ISBN13: 9780273717263
ISBN10: 027371726X

The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including th...