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Marketing Books

Marketing Books

Whether you are building a brand or developing a new product, our textbooks and resources offer a broad range of subjects within marketing. With our large range of textbooks in this area you are spoilt for choice, so make sure you take this opportunity to view our featured and best selling items.



Latest Releases   Best Sellers

Latest Releases

Logo Design Love
Logo Design Love
A Guide to Creating Iconic Brand Identities

David Airey

Jan 2010
ISBN13: 9780321660763
ISBN10: 0321660765		Save 30% Further info on Logo Design Love Buy Logo Design Love
Was £25.99
Now £18.19

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple...
Better Green Business
Better Green Business
Handbook for Environmentally Responsible and Profitable Business Practices

Eric Olson

Dec 2009
ISBN13: 9780137010172
ISBN10: 0137010176		Save 30% Further info on Better Green Business Buy Better Green Business
Was £17.99
Now £12.59

Better Green Businessbrings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive expe...
Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
International Edition
3rd Edition

Marian Wood

Nov 2009
ISBN13: 9780137073061
ISBN10: 0137073062		Save 5% Further info on Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package Buy Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
Was £39.99
Now £37.99

For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles of Marketing. Wood, 3/e...
Consumer Behaviour
Consumer Behaviour
4th Edition

Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret Hogg

Nov 2009
ISBN13: 9780273717263
ISBN10: 027371726X		Save 5% Further info on Consumer Behaviour Buy Consumer Behaviour
Was £44.99
Now £42.74

The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including th...
Bestsellers

Presentation Zen
Presentation Zen
Simple Ideas on Presentation Design and Delivery

Garr Reynolds

Jan 2008
ISBN13: 9780321525659
ISBN10: 0321525655		Save 30% Further info on Presentation Zen Buy Presentation Zen
Was £21.99
Now £15.39

..
Brilliant Selling
Brilliant Selling
What the best salespeople know, do and say

Jeremy Cassell, Tom Bird

Sep 2009
ISBN13: 9780273726463
ISBN10: 0273726463		Save 30% Further info on Brilliant Selling Buy Brilliant Selling
Was £12.99
Now £9.09

Global Marketing
Global Marketing
A Decision-Oriented Approach
4th Edition

Svend Hollensen

Apr 2007
ISBN13: 9780273706786
ISBN10: 0273706780		Save 5% Further info on Global Marketing Buy Global Marketing
Was £45.99
Now £43.69

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Fast Track to Success: Sales
Fast Track to Success: Sales

John Mactear

Apr 2009
ISBN13: 9780273721765
ISBN10: 0273721763		Save 30% Further info on Fast Track to Success: Sales Buy Fast Track to Success: Sales
Was £14.99
Now £10.49

Brilliant Marketing
Brilliant Marketing
What the best marketers know, do and say

Richard Hall

May 2009
ISBN13: 9780273721239
ISBN10: 0273721232		Save 30% Further info on Brilliant Marketing Buy Brilliant Marketing
Was £12.99
Now £9.09

Marketing Communications
Marketing Communications
Interactivity, Communities and Content
5th Edition

Chris Fill

Feb 2009
ISBN13: 9780273717225
ISBN10: 0273717227		Save 5% Further info on Marketing Communications Buy Marketing Communications
Was £46.99
Now £44.64

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friend...
The Secrets of Success in Selling
The Secrets of Success in Selling
12 ways to achieve exceptional results

Nicola Cook

Nov 2009
ISBN13: 9780273730095
ISBN10: 0273730096		Save 30% Further info on The Secrets of Success in Selling Buy The Secrets of Success in Selling
Was £12.99
Now £9.09

Internet Marketing
Internet Marketing
Strategy, Implementation and Practice
4th Edition

Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston, Richard Mayer

Dec 2008
ISBN13: 9780273717409
ISBN10: 0273717405		Save 5% Further info on Internet Marketing Buy Internet Marketing
Was £43.99
Now £41.79

The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparis...
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