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Better Business, Global Edition

Better Business, Global Edition

4th Edition

Michael Solomon, Mary Poatsy, Kendall Martin

Jul 2015, Paperback, 600 pages
ISBN13: 9781292099538
ISBN10: 1292099534
For orders to USA, Canada, Australia, New Zealand or Japan visit your local Pearson website
This product has been replaced by Better Business, Global Edition

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For introduction to business courses.

A better way to learn business.

Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.

MyBizLab® is not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

PART 1: Looking at the Business Environment  

CHAPTER 1. Business Basics  

CHAPTER 2. Economics and Banking  

CHAPTER 3. Ethics in Business  

CHAPTER 4. Business in a Global Economy  

MINI CHAPTER 1. Business Law  

PART 2: Starting and Structuring a Business  

CHAPTER 5. Small Business and the Entrepreneur  

CHAPTER 6. Forms of Business Ownership  

MINI CHAPTER 2. Constructing an Effective Business Plan  

PART 3: Managing a Business and Employees  

CHAPTER 7. Business Management and Organization  

CHAPTER 8. Motivation, Leadership, and Teamwork  

CHAPTER 9. Human Resource Management  

CHAPTER 10. Online Business and Technology  

CHAPTER 11. Production, Operations, and the Supply Chain  

MINI CHAPTER 3. Business Communications  

PART 4: Principles of Marketing  

CHAPTER 12. Marketing and Consumer Behavior  

CHAPTER 13. Product Development and Pricing Strategies  

CHAPTER 14. Promotion and Distribution  

MINI CHAPTER 4. Finding a Job  

PART 5: Principles of Finance  

CHAPTER 15. Financing and Tracking Business Operations  

CHAPTER 16. Investment Opportunities in the Securities Market  

MINI CHAPTER 5. Personal Finance  


Reference Notes  


Answer Key 

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Emphasize key topics in business

  • NEW! “The List” feature has been updated with new ones where appropriate that reflect current market trends, with a focus on selecting topics that appeal to students.
  • NEW! Boxed features have been added in many chapters with topics such as Keurig’s monopolistic market presence, Patagonia’s corporate responsibility, Augmented Reality, Hard Lessons on Social Media, Dove’s Real Beauty advertising campaign, and Advertising and child obesity.
  • NEW! All of the end-of-chapter materials have been reviewed and modified. 25% of these materials include the most recent events and trends in the business environment. The fourth edition of Better Business provides instructors with wide-ranging choices for discussion topics, assessment questions, and group activities that cover the most current and timely topics in the business community, such as major economic shifts, changes in technologies, and ever-increasing globalization.
  • Mini Chapters are five special sections in the book that give you additional information on key topics in business: Business Law, Constructing an Effective Business Plan, Business Communications, Finding a Job, and Personal Finance.
  • Q&A Format. Better Business is designed to communicate fundamental business concepts in the form of a clear and engaging conversation. This conversational style consistently creates a Question & Answer dialogue—a modern approach that draws students into the material.
  • Teasers are placed at the beginning of each objective to pique students’ interest in the material so they will read on. Most Teasers drive students to MyBizLab for an interactive activity.
  • BizChats, which appear in every chapter, help students connect the chapter material with what’s going on in business today. These hot topics can be used to spark thoughtful discussion in class or create virtual discussions in MyBizLab.
  • On Target and Off the Mark sections illustrate positive (On Target) and negative (Off the Mark) outcomes to a variety of business ventures related to the chapter material, which can fuel engaging dialogue that will help make the material memorable.

Keep your course current and relevant

  • NEW! Social Media Coverage. One of the most significant shifts in the business environment since the first edition is the explosive growth of social media in all parts of business. The fourth edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.
  • NEW! All of the time-sensitive material has been updated. Stories and examples from the previous editions that have continued to evolve have been updated and placed in the most current context. Timely examples have replaced older material, continuing to give Better Business an up-to-date feel that resonates with students.
  • The Business Plan Project exercise is often the capstone experience in the Introduction to Business survey course. Now featured as an appendix at the end of the text, this project–as well as a sample business plan and other supporting documents—are available in the Instructor’s Manual and online at

This package includes MyBizLab®, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

MyBizLab allows you to engage your students in the course material before, during, and after class with a variety of activities and assessments.


  • The Chapter Warm-up helps you hold your students accountable for learning key concepts in each chapter before coming to class. The assignment consists of basic questions related to topics in the text, and gives students the chance to access their eText to read about the topics in question. Grading and item analysis in the assignment allow you to see what students know and don’t know.
  • Dynamic Study Modules: Not every student learns the same way and at the same rate. Now, thanks to advances in adaptive learning technology, you no longer have to teach as if they do. Dynamic Study Modules assess student performance and activity in real time and, using data and analytics, personalize content to reinforce concepts that target each student's strengths and weaknesses. You can assign Dynamic Study Modules as homework and receive results right in your gradebook. And, because your students are always on the go, Dynamic Study Modules can be accessed from any computer, tablet, or smartphone.
  • Enhanced eText: Engagement in lecture is essential to student success, and continuing that engagement outside of class is just as critical. The new Enhanced eText found within Pearson’s MyLab keeps students engaged in learning on their own time, while helping them achieve greater conceptual understanding of course material. Just as a great instructor brings course material to life, the Enhanced eText brings reading to life—with animations, interactive tutorials, and more. In the Enhanced eText, immediate practice suited to a variety of learning styles is just a click away.


  • Learning Catalytics™ is an interactive, student response tool that uses students’ smartphones, tablets, or laptops to engage them in more sophisticated tasks and thinking. Now included with MyLab with eText, Learning Catalytics enables you to generate classroom discussion, guide your lecture, and promote peer-to-peer learning with real-time analytics. Instructors, you can:
    • Pose a variety of open-ended questions that help your students develop critical thinking skills
    • Monitor responses to find out where students are struggling
    • Use real-time data to adjust your instructional strategy and try other ways of engaging your students during class
    • Manage student interactions by automatically grouping students for discussion, teamwork, and peer-to-peer learning
  • Business Today: Bring current events alive in your classroom with videos that illustrate current and topical business concepts.
  • Reporting Dashboard: View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course with the new Reporting Dashboard. Available via the MyLab Gradebook and fully mobile-ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner.


  • Branching, Decision-Making Simulations: Decision-making simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included.
  • Video Exercises: These engaging videos explore a variety of business topics related to the theory students are learning in class. Quizzes assess students’ comprehension of the concepts covered in each video.
  • Writing Space: Better writers make great learners—who perform better in their courses. Designed to help you develop and assess concept mastery and critical thinking, the Writing Space offers a single place to create, track, and grade writing assignments, provide resources, and exchange meaningful, personalized feedback with students, quickly and easily. Thanks to auto-graded, assisted-graded, and create-your-own assignments, you decide your level of involvement in evaluating students' work. The auto-graded option allows you to assign writing in large classes without having to grade essays by hand. And because of integration with Turnitin®, Writing Space can check students’ work for improper citation or plagiarism.
  • Quizzes and Tests: Pre-built quizzes and tests allow you to quiz students without having to grade the assignments yourself.