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Description Contents Features Description
For Business Communication courses. This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.
Real-world training for the business world of today and tomorrow.
The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training students in practices from the last decade. Bovée/Thill provides real-world training for the business world of today and tomorrow.
Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.
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TABLE OF CONTENTS Prologue: Building a Career with Your Communication Skills Part 1: Understanding the Foundations of Business Communication Chapter 1: Achieving Success Through Effective Business Communication Chapter 2: Mastering Interpersonal Communication Chapter 3: Communicating in a World of Diversity Part 2: Applying the Three-Step Writing Process Chapter 4: Planning Business Messages Chapter 5: Writing Business Messages Chapter 6: Completing Business Messages Part 3: Crafting Brief Messages Chapter 7: Crafting Messages for Electronic Media Chapter 8: Writing Routine and Positive Messages Chapter 9: Writing Negative Messages Chapter 10: Writing Persuasive Messages Part 4: Supporting Messages with Quality Information Chapter 11: Finding, Evaluating, and Processing Information Chapter 12: Designing Visual Communication Part 5: Planning, Writing, and Completing Reports and Proposals Chapter 13: Planning Reports and Proposals Chapter 14: Writing Reports and Proposals Chapter 15: Completing Reports and Proposals Part 6: Designing and Delivering Oral and Online Presentations Chapter 16: Developing Oral and Online Presentations Chapter 17: Enhancing Presentations with Slides and Other Visuals Part 7: Writing Employment Messages and Interviewing for Jobs Chapter 18: Building Careers and Writing Résumés Chapter 19: Applying and Interviewing for Employment Appendix A: Format and Layout of Business Documents Appendix B: Documentation of Report Sources Appendix C: Correction Symbols Video Guide Handbook of Grammar, Mechanics, and Usage Answer Key References Acknowledgments Brand, Organization, Name, and Website Index Subject Index topFeatures
The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training students in practices from the last decade. Bovée/Thill provides real-world training for the business world of today and tomorrow.
Updated with a more interactive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.
Updated Content! Business Communication 2.0
Business Communication Today offers practical advice and hands-on experience with today’s new business communication tools through dozens of activities and cases.
Business tools–not toys! A common fallacy is that instant messages, blogs, social networking, Twitter, wikis and other new media are toys and not business tools. Not True. These are the tools of the future and educating students on how to properly use them in a business environment is vital. A short list of some of the companies that agree with Bovée/Thill and the importance of the new age “toys” are:
- Apple
- Coca-Cola
- Ford
- JetBlue
- Marriott
- McDonalds
- Nike
- Sears
- Starbucks
- UPS
- Visa
What studentsdon’t know can hurt them–Another misconception is that all students know how to use today’s new communication media. While a large number of students might use these tools in their everyday life, they aren’t likely to understand the implications of new media in the sense of business. With Bovée/Thill your students will receive a practical tutorial on how to use the technology and take full advantage of that knowledge in the real-world.
Topic coverage for any business background–With its comprehensive coverage and up-to-the-minute treatment of contemporary practices and technologies, this text is ideal for business communication courses in any curriculum. Bovée/Thill have taken special care not to assume in-depth business experience, so Business Communication Today works perfectly well for students with limited business coursework.
Full Support from AACSB Learning Standards–The AACSB is a not-for-profit corporation of educational institutions, corporations and other organizations devoted to the promotion and improvement of higher education in business. In this learning experience the curriculum includes:
- Communication skills
- Ethical reasoning
- Analytic Skills
- Use of information technology
- Multicultural and diversity awareness
- Reflective thinking
New! Exercises and activities–Every chapter of Business Communications Today contains student exercises and activities that support the text. In addition the comprehensive test bank is keyed by AACSB categories, making it easy for evaluation in every category. Every chapter has been touched with new material with a global focus of interest to students outside of the United States.
Total teaching and learning solutions–The tenth edition has introduced an unmatched set of tools to simplify teaching and amplify learning. These components work together at four levels to provide seamless coverage:
- Previewing: Each chapter presents students with clear learning objectives that prepare them for the material to come and provide a framework for the chapter content. The tenth edition has standardized six objectives per chapter to facilitate course planning, making it easier to cover a chapter in one, two or three hour sessions.
- Developing: Chapter content develops, explains, and elaborates on concepts with a concise and carefully organized presentation of textual and visual material. The three-step process of planning, writing, and completing business messages is clearly explained and becomes the roots for any business communication medium; e-mail, blogs, podcasts, etc.
- Enhancing: Contemporary examples show students the specific elements that contribute to or detract from successful messages. In addition, the new “Learn More” feature connects students with dozens of carefully screened and selected online media elements that provide examples and insights from successful professionals. Additionally, Bovée/Thill integrate ethics and etiquette throughout the book and give students numerous opportunities to analyze ethical dilemmas and practice communication etiquette.
- Reinforcing: Hundreds of realistic, business-English exercises and activities help students practice vital skills and put newfound knowledge to immediate use. An innovative feature of this new edition are downloadable and interactive assignments that add a unique dimension of media practice by having students redesign Word documents, critique podcasts and PowerPoint® presentations, and improve wiki content using the unique Bovée/Thill simulator.
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