Economics for Business and Management

Guided Tour
Preface
Acknowledgements

Part One: Micro Business Environment

1. Markets and resource allocation
2. Demand, revenue and consumer behaviour
3. Supply, production and cost
4. Business organisation, objectives and behaviour
5. Firm size, mergers and the 'public interest'
6. Market structures
7. Labour and other factor markets
8. Market failure: regulation and competition

Part Two: Macro Business Environment

9. National income determination
10. Government policies: instruments and objectives
11. Demographic and social environment
12. Political, legal, ecological and technological environment
13. Functions of management: domestic business environment
14. International business environment
15. Strategies in a globalised business environment
16. Leisure, hospitality and sports sectors

Appendix 1: Indifference curves, budget lines and the 'law of demand'
Appendix 2: Isoquants, isocosts and economic efficiency

References
List of contributors
Answers To Checkpoints And Activities
Index

• Takes a highly interactive and engaging approach, with activities, exercises and checkpoints throughout the text. Answers and responses are all found at the end of the book.
• A wide variety of up-to-date case study materials, drawn from many business sectors, appear in every chapter. These cases highlight current business concerns and government issues and policies in the UK, the EU and globally.
• Structured sets of both short and longer questions are included at the end of each chapter, making this book ideal for self study

Allen Griffiths is a reader in Economics at Ashcroft International Business School, Anglia Ruskin University.

Stuart Wall is a Professor of Business and Economics Education and Head of Department of International Business and Strategy at the Ashcroft International Business School, Anglia Ruskin University