The Business of Tourism Management

Description

This exciting new book, firmly embedded in the management discipline, equips students and future managers of tourism with both the business skills and an understanding of tourism, which will enhance their employment prospects within the dynamic industry.

The Business of Tourism Management(BOTM) provides an introduction to key aspects of tourism, and to the practice of managing a tourism business. It explores the functions of management within the world of tourism, showing how tourism as a business has evolved, how the tourism and travel industry is structured, and how tourism businesses operate within their political, economic and socio-cultural environments.

Written and contributed by leading academics and practitioners in the UK, Europeand Australia,The Business of Tourism Management is ideal for both undergraduate and postgraduate students of tourism management.

Contents

Figures
Tables
Case studies
About the authors
Preface
Acknowledgements
Abbreviations
Useful websites

PART 1: THE CONTEXT OF TOURISM
1. Introduction -- the unique evolution of tourism as 'business'
2. The structure of the tourism and travel industry
3. The role of the state in tourism

PART 2: BUSINESS FUNCTIONS APPLIED TO TOURISM
4. Organisational behaviour in tourism businesses
5. Human resource management in tourism businesses
6. Marketing in tourism
7. Finance and accounting for tourism
8. Managing a small non-profit tourism organisation
9. Analysis of the business environment and strategy in tourism
10. Quality and yield management in tourism businesses
11. Information technology and management information systems in tourism

PART 3: MANAGEMENT ISSUES SPECIFIC TO TOURISM BUSINESSESS
12. Tourism businesses and the law
13. Visitor attraction management
14. Sports Tourism
15. The economic impact of tourism
16. Managing sociocultural impacts of tourism
17. Managing environmental impacts of tourism
18. The accommodation subsector
19. Mass tourism businesses 1: tour operators
20. Mass tourism businesses 2: travel agents
21. Managing the transport subsector in tourism
22. Developing mass tourism in developing countries
23. The management of heritage and cultural tourism
24. Conclusion -- The future of the tourism industry

End cases
Glossary
Bibliography
Index

Features

• An internationally and business-focused textbook that meets the needs of tourism management students around the world

• Many original case studies and examples encourage and enable students to apply theory to real-world scenarios.

• Extensive coverage of electronic commerce, reflecting the fast-paced development and realities of the industry

• Learning Outcomes, case studies, guided questions, discussion points and ideas for further research help students structure their progress.

Additional Support Material:

For lecturers:  PowerPoint slides, instructor manual

The BOTM Blog is a website designed to support this book with tourism management news stories and other internet resources. It is regularly updated by the editors at businessoftourismmanagement.blogspot.com.