Beermat Entrepreneur Live - Audio CD
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Join the original Beermat Entrepreneurs, Mike Southon and Chris West, live on stage in front of an audience of entrepreneurs as they talk about the essential stages in turning a good idea into a great business.
This Live recording is also available as an Audio Cassette.
Also available soon will be an Executive version, The Beermat Entrepreneur Masterclass, consisting of a set of 6 CDs featuring case studies and including an exclusive interview with Bill Gates.
About The Beermat Entrepreneur"I recommend this book to any aspiring entrepreneur." Charles Dunstone, Founder, Carphone Warehouse So, you're sitting in the pub with friends or colleagues and you have a brilliant idea. This time it's really brilliant. It's the foundation of a potentially very large and successful business. Do you just go home and leave the scrawled-on beermat in the pub? Or is this it - time to really make it happen? Problem is, you've no idea where to start. Who do you need to talk to? How do you find the cash to back the idea? How many people do you need to work with to the idea off the ground? And how on earth do you find them? Mike Southon has been there, and in The Beermat Entrepreneur he tells you exactly how to convert those jotted notes into a big and successful business. Step-by-step, with no jargon, no complex theory and no visits to arrogant pinstriped venture capitalists who aren't really interested in just 'an idea.' The Beermat Entrepreneur is a practical guide to starting and building a business. You begin with a bright idea, sketched out on a beer mat in the pub one evening. You end with a major company employing hundreds of people and a bank balance to match. "What I really liked about this book was that it was easy to read. There are too many half-finished books by my bed that would have helped get me there years ago if I had just finished them. Yet I read Beermat in just one sitting; I enjoyed the book and related to it. I came out liking the authors and wishing they hadnít retired so they could come and run one of my companies." Simon Woodroffe, Founder of Yo Sushi! in Management Today
Mike Southon is a serially successful entrepreneur. He co-founded The Instruction Set, an open systems consultancy in 1984, and sold the company five years later to what is now Cap Gemini Ernst & Young. Mike has since been involved in seven start-up ventures, responsible for sales and marketing as well as helping to secure funding from venture capitalists. Mike is very active as an independent consultant, and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many others.
Chris West is a writer and journalist. His China Quartet of mysteries is published in Asia, the USA, the UK and Europe. He also works in PR and marketing, and is currently involved in his own start-up enterprise.