Practical Strategy

Practical Strategy

Structured tools and techniques

Geoff Coyle

Nov 2003, Paperback, 336 pages
ISBN13: 9780273682202
ISBN10: 0273682202
£44.99
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Practical Strategy offers a coherent guide to many of the complex and diverse strategic decisions that many managers face today. The books practical outlook offers a unique approach to a broad range of strategic situations, in which it explores each one through practical questioning and techniques. This text demonstrates how strategic decisions are met on logic, rather than high level mathematics, by using real life examples and case studies to engage the student.

List of tablesList of figuresPrefacePublisher's Acknowledgements 1. The keys to the practical strategy toolbox2. Unravelling complexity3. Thinking about Futures4. Identifying strategic actions5. Finding viable organisations6. Evaluating strategic moves7. Obstacles, remedies, plans and decisions8. Sorting out the practical strategy toolkit9. Broadening the practical toolkit10. Stimulating innovation: possibilities, relevance and impacts11. The art of judgement: concepts and methods12. On the back of an envelope: tools for rapid analysis13. Dealing with wish lists14. Two case studies in practical strategy15. Practical strategy in actionAppendices

  • Offers a 'practical' approach to strategy
  • Running case study and real-life examples
  • Puts strategic theory into practice with scientific tools and techniques
  • Takes a structured approach to strategy

Geoff Coyle is a professor of strategy at Bath University where the elective on which the book is based is an extremely popular option with both students and external examiners. He is also a visiting professor at Southbank University and has worked at Harvard, MIT and LBS.