Change Activist

Description
Change Activists make things happen - quickly and effectively. The tools of activism can be used by everyone to effect rapid change for themselves and their companies. This book shows you how to use activist tools in your working life to get big results, fast. And how success, profit and principles are mutually achievable – so you can have a job and give a damn.   The second edition tackles the "lack of trust" issue post Enron, Andersen etc. The cover of dirty business has been blown - stakeholder change activists are watching more closely so business leaders need to listen. Change Activist financial advice is expanded particularly how the pension crisis means change activism is needed to take responsibility for your own financial future. The rise of cause-related marketing is further explored showing why businesses need to show Change Activist awareness to get ahead on the 'milk round' - according to KPMG corporate social responsibility (CSR) is the second most important thing to graduates. Also see how Anita Roddick, Julia Middleton and other campaigners viewed and used the Change Activist message.

Author
Carmel McConnell is an ex-Greenham Common activist turned global corporate business consultant. She advises on how to build sustainable profit and have positive social impact. She has worked with a huge range of big name clients from large financial services institutions to IT specialists, and is now beginning to run courses for very large corporates training people in change activism and ethical behaviour.Carmel has written two books, and co-authored two more. Change Activist was first published in 2000 and Soultrader followed in 2002. With Mick Cope she wrote Float You, and with Jonathan Robinson authored the ground-breaking career guide Careers Un-ltd.

Reviews

"A self-help book with a difference" Big Issue

"Carmel McConnell attempts the unthinkable – to wrestle self-help from the preserve of bouffanted American gurus… Change Activist outlines how it’s possible to have a career that forfeits neither morals nor muscle" Metro

"A very readable cross between a self-help book and a business manual" The Guardian