Lessons in Radical Innovation

Lessons in Radical Innovation

Out of the box - straight to the bottom line

Wolfgang Grulke, Gus Silber

Apr 2002, Hardback, 320 pages
ISBN13: 9780273659488
ISBN10: 0273659480
£24.99
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Companies don't innovate - people do! With today's markets changing at warp-speed, no existing business believes it has a future without a strong focus on innovation. Companies with bold leadership are attempting to create a culture in which innovation can flourish. To do so, they need radical innovators and business activists. This is what Lessons in Radical Innovation is about. There are many books on innovation, but this is the first to take the debate from the corporate level to the individual. It's about real people who took risks, who set themselves extraordinary goals against almost impossible odds. These are stories about out-of-the-box thinking; about passionate individuals and the different kinds of companies they created. The book provides a structured way to think about innovation and gives practical examples of how individuals are doing it. Share their ideas, attitudes and tools - real world examples of real people making a real difference - and build your own context for thriving as a business radical.

Author’s Prologue: The map is not the territory!
1: THE CATALYSTS OF RADICAL INNOVATION THE DRIVERS OF QUANTUM CHANGE
Evolution, invention, innovation and technology; The Creative Destruction matrix; Economic, business and organisational life cycles; The quantum implications of Radical Innovation
2: CHANGING THE GAME DON’T JUST CHANGE THE RULES – CHANGE WHAT YOU ARE
The alchemy of innovation at its most fundamental – Vivendi Universal shifts from water and waste management to networking information
3: EATING YOURSELF A BLUEPRINT FOR CANNIBALISING YOUR OWN BUSINESS
How an Asian Company is using a Trojan Horse to explore new business innovations and delight customers
4: BREAKING THE MOULD
From workaday white to jungle green jalapeno
How ChefWorks re-wrote the global rules for an industry and created the model of a fractal family business in the process
5: BEATING THE HIERARCHY
Tearing down the pillars of bureaucracy
How Harley-Davidson capitalised on their brand, and went on to make small systems and processes big news
6: CHOOSING INTIMACY
Beyond operational efficiency and product leadership
How Merrill Lynch is re-writing the rules of investment advice for a volatile world economy, putting the client at the centre of the value network
7: FLIGHTING THE PHOENIX
Snatching innovation from the jaws of a downturn
How a European company is adding new value propositions and profit streams in a commoditized industry
8: WAGGING THE DOG
Taking on the world’s biggest players from your backyard
How In-n-Out Burger is changing the rules of innovation - by changing nothing
9: HARVESTING IDEAS
The process of finding and funding radical innovation
How Deloitte Touche Tohmatsu’s global approach to harvesting ideas and fuelling innovation is spreading like an idea virus throughout the organsition
10: HERDING CATS
The golden thread that runs through radical innovation
How to attract and retain the brightest young things, and the implications of working with them
11: STRATEGIC THINKING AND STRATEGIC ACTIONTM
A process to make your radical future a matter of choice
Ideally, what do you want your business to be? How do you turn bright ideas into commercial realities today? Choosing your business and personal future.
Appendix: The Radical Innovation Toolbox
How do you rate as an innovator? Using The Creative Destruction Matrix. Tools and process ideas from FutureWorld and Deloitte Touche Tohmatsu:
The Innovation Zone: Harvesting ideas
Venture Catalyst: Turning ideas into ventures
Investment Assistant: Assuring the financials
People Assessment: Assuring the skills and attitudes
Global Print: Core competencies for going global

Wolfgang Grulke is founder and CEO of FutureWorld, the global business and technology think tank. An award-winning writer, speaker, consultant and director, he works with major corporations and young start-up companies worldwide.

"Lessons in radical Innovation is a highly readable and original book

on innovation that will educate, challenge and delight you. It should

become required reading for any manager interested in building the

markets of the future."

Professor Costas Markides - Robert Bauman Professor of Strategic Leadership and

Chairman of the Strategy Department, London Business School

"A must read for anyone wanting to understand the new business paradigm and the mind shift needed to develop business models for the corporate enterprise moving forward. Wolfgang has created a tremendous guide through the scary yet exhilarating landscape of innovation. Remaining a loyal member of the "old successful business" club means a slow and desperate death in the hands of your competitors. Radical Innovation is the name of the game, Wolfgang Grulke teaches us how to play."
Radames Soto - Managing Director, The Wall Street Journal Interactive. "This is a book every business leader should read. In a highly competitive market where everyone is trying to innovate, this book could be the key for survival over the next three to five years." Anders Harrysson - Vice President, Sun Microsystems

"There's nothing traditional about Lessons in Radical Innovation – this is real out-of- the-box thinking, exploring essential strategies for difficult times." John Bigalke - Industry Leader, Deloitte Touche Tohmatsu, USA