Managing Brand Me

Description
Knowing what you stand for isn't just about philosophy and personal ethics. Neither is it just about your values and your principles. It's also a crucial part of what you communicate about yourself. It signals to others what you have to offer and where you want to fit in the new marketplace.

In an increasingly transparent world it is becoming harder to grasp who you really are and what you stand for. Time to brand yourself as you would an exciting new product. With the 4-dimensional method of personal branding, easy-to-use powerful tools help you create your own brand and launch it with style. Know what you stand for and you will stand out from everyone else.

• Addresses something we all feel the need for – "identity", in a practical, "how-to" way

• Gets fast results in personal change, success, profit in business as well as personal satisfaction and recognition at work

Contents
Part Onedeveloping Brand Mechapter 1 the Brand Me basicschapter 2 the Brand Me method Part Twointegrating Brand Mechapter 3 installing Brand Me-how to make the changechapter 4 packaging Brand Me-now even better Part Threelaunching Brand Mechapter 5 activating Brand Me-setting the agendachapter 6 marketing Brand Me-time for action Part Fourliving Brand Mechapter 7 job Brand Me-spin off careerchapter 8 team Brand Me-join your forceschapter 9 leader Brand Me-go ahead and do itchapter 10 relationship Brand Me-make a better match Part 5future Brand Mechapter 11 buyer Brand Me-give the right signals in the market placechapter 12 real Brand Me-you are one of a kind

Author

Thomas Gad is an experienced and inspirational Swedish branding authority, with more than 20 years’ experience for clients such as Nokia and Scandinavian Airlines. He lives in both London and Sweden, and has his own international consultancy business, also based in both places. His acclaimed book 4Dbranding, with foreword by Richard Branson, was published by Financial Times Prentice Hall.

Anette Rosencreutz has a wealth of practical experience in stimulating change, both with people and organisations. She is a copywriter and branding consultant focusing on entrepreneurial business using NLP- based skills.