The Media

Description
This is a fully updated edition of the bestselling The Media: An Introduction, a collection of specially written essays designed to introduce the study of media. The book enhances its reputation as an original and insightful volume covering the whole spectrum of media. This fully updated and expanded edition offers an accessible factual and theoretical overview of the media industry and is a comprehensive empirical guide to the separate institutions that make up the media.

Contents
1. What you need to know before you start to use this book (Adam Briggs and Paul Cobley)

Part I: WHAT ARE THE MEDIA? (Adam Briggs and Paul Cobley)
2. Comics (Roger Sabin)
3. Book publishing (David Saunders)
4. Advertising (Iain MacRury)
5. News agencies (Oliver Boyd-Barrett and Terhri Rantanen)
6. Public relations and journalism (David Miller)
7. Newspapers (James Curran)
8. Magazines (Brian Braithwaite)
9. Radio (Andrew Crisell)
10. Television (Richard Patereson)
11. Cinema (Anne J™ckel)
12. Pop music (Roy Shuker)
13. Technology (Brian McNair)

Part II: "OUTSIDE" THE MEDIA (Adam Briggs and Paul Cobley)
14. Economics (Patrick Barwise and David Gordon)
15. Policy (Sylvia Harvey)
16. Models of media institutions (Ralph Negrine)
17. Audience research (Ray Kent)
18. 'Effects' (Guy Cumberbatch)
19. 'Impacts and influences' (Jenny Kitzinger)
20. Active Audiences (Joke Hermes)
21. Approaches (John Corner)

Part III: "IN" THE MEDIA  (Adam Briggs and Paul Cobley)
22. Sexuality (Andy Medhurst)
23. Gender (Irene Costera Meijer and Liesbet van Zoonen)
24. Social class (Joanne Lacey)
25. Race and ethnicity (Sarita Malik)
26. Youth (Bill Osgerby)
27. Disability (Jessica Evans)
28. Nationality (Andrew Higson)
29. Sport (Neil Blain and Raymond Boyle)
30. News production (Jerry Palmer)
31. Parliamentary politics (Ivor Gaber)
32. News photography (Patricia Holland)
33. Pornography and censorship (Linda Ruth Williams)

Features

• An overview of routine practices of the media.
• An outline of the markets and means of funding of media institutions.
• A European, global and forward-looking perspective.
• An understanding of the ways in which determinants "outside" the media have a bearing upon its products and practices.
• A means of "reading" understanding and evaluating the media' s products.
• A view of the media as it is rather than how it should be.
• Fully updated and expanded essays.
• New chapters on active audiences (Hermes), impacts and influences (Kitzinger), and class (Lacey).
• Expanded sections on 'Further Reading', related web resources and stimulants to further study.