Essentials of Global Marketing has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the intern...
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the na...
Marketing Management: A Relationship Approach is invaluable for undergraduates studying marketing management in their final year or at postgraduate level, but is also i...