CIT students win the Pearson and (RED) Challenge!
26 Jun 12
2012 is the first year that Pearson UK and (RED) have teamed up to run the “Pearson and (RED) Challenge” for marketing students across the UK and Ireland. Groups of students from both countries competed by creating a marketing plan and promotional video to introduce a new partner brand to (RED) with a specific product targeted to university students, that would raise awareness and generate a sustainable flow of money to help eliminate HIV/AIDS worldwide.
(RED), founded by U2 frontman and activist Bono and Bobby Shriver, partners with iconic brands to produce (PRODUCT)RED branded products. A portion of profits from sales of those products is put to work to fight HIV/AIDS.
After a public vote on the videos through Facebook, (RED) picked the winning group, Falcon Consultancy, with their product idea for (RED) Condoms. Huge congratulations to the winners from the Cork Institute of Technology (CIT) School of Business: Claire O’Donovan, Marian Holland, Michelle Brennan, John Sheehy, Alex Lopez, and their lecturer Dr. Angela Wright. Falcon Consultancy visited the Pearson office last week to present to (RED), impressing them with their very clever concept, edgy video and well constructed marketing plan; (RED) are currently considering the proposal.
“From the outset, the challenge and the cause sparked the imagination of our students. This competition has the necessary ingredients to tap creativity, engage with the market, and apply business acumen within a dynamic global marketing framework.”
- Dr Angela Wright, Lecturer & Research Supervisor, School of Business, CIT
Watch their winning video here: http://youtu.be/MsbAR6EEcBQ
For more information or to speak to the winning team contact Paul Kirkham email@example.com, +44 (0) 1279 623311
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