Personality
20 Oct 09
A first rate degree from a top university is no guarantee of great business potential. Inspirational business leaders have managed to motivate their teams, seize huge opportunities and create new markets using the core of their personality, not a paper qualification. Our personalities, and how they gel with those of our bosses, investors and colleagues, are crucial in determining our success.
Achievement in business results from playing to strengths and avoiding situations leading to exposure of weaknesses. Employees will always find a part of their work where they are weaker and a colleague excels at. Rather than fighting against their natural instincts, employees need to accept this and create a career that plays to their strengths.
Successful managers and business leaders realise this and understand their personality. Through this understanding, they can judge for themselves where their own strengths lie and the situations where they are weaker, choosing to collaborate/ delegate rather than risking vulnerability.
Dr Rob Yeung’s new book Personality, allows readers to discover and understand the make up of their own personality. He uses proven research and techniques, tested on over half a million people from a range of groups, such as chief executives, students, entrepreneurs and soldiers, in countries ranging from the UK and USA to Brazil and China.
Everyone’s personality can be broken down into seven major dimensions:
- Inquisitiveness
- Resilience
- Affiliation
- Conscientiousness
- Sensitivity
- Knowledge Questing
- Drive
It is the balance of these seven characteristics which make up individual personality. There is no one correct composition of these traits; it is simply the ability to recognise how to make the most of the strengths they provide that leads to success.
Rob Yeung guides his readers through these seven personality traits, showing them how to make the most of them and recognise existing situations where they can prosper and how to create them when they don’t exist. Personality’s readers can use this new exciting knowledge effectively to discover the next steps to take their career onwards and upwards.
 |
Personality |
| Author |
Rob Yeung |
| Pub Date |
20 Aug 2009 |
| Price |
£10.99 |
| Publisher |
Prentice Hall Life |
| ISBN10 |
0273724940 |
| ISBN13 |
9780273724940 |
| |
Find out more or purchase Personality at Pearson Books. |
For further information please contact:
Alex Cunningham
t: 07973186502
e: alexcunningham.pr@googlemail.com
View more news releases, in our latest news area.
All information and prices correct at time of writing.
