Managing in a Downturn
22 Sep 09

Can companies do more than just survive the recession? Can they flourish in it?
Uncertainty is hanging over the heads of employees and unease is silently filling offices - the world is feeling the effects of a suffocating global recession. But despite this, businesses still need to perform, meet their targets and most importantly survive.

Companies can’t just put their heads down, shut their eyes and pray the worst of the downturn passes them by, hitting someone else. This introspective attitude won’t protect their businesses or the market in the long term. Business leaders need to know how they can actively make a difference and protect themselves and their company.

Managing in a Downturn brings together the expertise of key business thinkers and commentators, each of whom lend their individual insight on managing effectively in this difficult economic period.

Looking back at lessons learnt from previous downturns, managers can hear from the experts about how to minimise short term damage to their company, whilst making sure they maintain long term growth and competitive advantage.

A recession doesn’t always mean bad news for business. Managing in a Downturn shows managers how they can use the recession to their advantage. Rather than simply treading water and trying to stay afloat, businesses can thrive. There are opportunities to be seized and fresh talent to be recruited.

The book is split into four sections: Surveying the damage, Getting through the crisis, Looking beyond the crisis and The future business environment. Each section features a range of contributing business school experts and commentators to make sure that it provides a balanced and broad perspective. Writers include Ranjay Gulati and John Quelch from Harvard Business School, Lynda Gratton from London Business School and Stefan Stern from the FT.

With Managing in a Downturn, senior managers and executives can get a new perspective on the recession - not only how to surivive it, but how to thrive in it.

	Managing in a Downturn
	Author
	Pub Date	30 Jul 2009
	Price	£14.99
	Publisher	Financial Times/ Prentice Hall
	ISBN10	0273730053
	ISBN13	9780273730057
		Find out more or purchase Managing in a Downturn at Pearson Books.

For further information please contact:
Alex Cunningham,
t: 07973186502
e: alexcunningham.pr@googlemail.com

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All information and prices correct at time of writing.