Simply Strategy: The Shortest Route to the Best Strategy
08 Nov 06

“For us, strategy is the super-hero of the past 50 years of commercial experience.”- Richard Koch & Peter Nieuwenhuizen

More has been written about the theory of strategy than most people will ever read. A myriad of tools, terms and techniques have emerged, which are meant to help businesses develop good strategies. And yet knowledge has not bred clarity and managers are left baffled by what should be the cornerstone of their job.

Simply Strategy has been written for them. It is a straightforward guide, which gives them everything they need to know to build an effective strategy for future profitability.

The authors companion website (www.simplystrategy.com) also includes a free sample of a specially developed software, which can be customized to generate information and graphs based on the reader’s own business data.

About the Authors

Richard Koch is the author of 15 highly acclaimed books, including the best-selling 80/20 trilogy. He is a strategy consultant and serially successful entrepreneur whose ventures have included Filofax, Belgo, Plymouth Gin and Capstone.

Peter Nieuwenhuizen is an internationally experienced manager who has worked in both strategy and marketing. He has made a specialty of helping managers to develop practical strategy for their business units and improve their results. He currently works for Arthur D Little*.

	Simply Strategy
	Author	Richard Koch, Peter Nieuwenhuizen
	Pub Date	2 Nov 2006
	Price	£19.99
	Publisher	Financial Times/ Prentice Hall
	ISBN10	0273708783
	ISBN13	9780273708780
		Click here for further information or to purchase Simply Strategy.

For further information please contact:
Elie Ball, PR Manager
t: 07803 392 710
e: elie.ball@pearson.com

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