Start-Up Survival Guide
04 Oct 06

Entrepreneurs often invest everything in their start up - their career, their money, all their time and often much of their soul. The need to succeed is so so strong.

However, serious challenges face every entrepreneur; the unwary can be tripped up by the most common mistakes. You don’t have to learn the hard way. The Start-Up Survival Guide is punchy, personal and practical, ensuring that you know what the common pitfalls are and how to avoid them.

The book thoroughly analyses the reasons for businesses failing and puts entrepreneurs in the strongest position to weather the storms encountered in growing a business - and come out smiling at the other side.

Written for the entrepreneur who is determined to make it, the book is upbeat and practical but, just in case, it does include a section on what to do if everything go wrong.

From funding to financial management, product quality to staff morale, The Start-Up Survival Guide is the book that makes sure your dreams stay intact, and your business flourishes.

It has been greeted with enthusiasm by reviewers who have said it is: ‘An amazing compendium of practical information.” And: “ thoroughly recommended…Chris’s knowledge and sound advice, has proved invaluable.”

	The Start Up Survival Guide
	Author	Chris Lilly
	Pub Date	31 Aug 2006
	Price	£12.99
	Publisher	Prentice Hall
	ISBN10	0273708325
	ISBN13	9780273708322
		Click here for further information or to purchase The Start Up Survival Guide.

For further information please contact:
Elie Ball, PR Manager
t: 07803 392 710
e: elie.ball@pearson.com

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