Must Win Battles
07 Sep 05

Creating the focus you need to achieve your key business goals
"We are a group of talented people, producing mediocre results.  We have a leadership problem.  And I am the leader." (CEO)

Another month, another initiative? Sometimes it can seem that way to busy managers.  Each initiative, taken alone, may make sense, but most organizations have too many priorities. Everything is important. The end result? The organization loses focus and nothing is considered important.

This stalemate is broken by focusing the organization's resources and energy on just the key battles. Battles that must be won in order to achieve your most important goals.  These must-win battles become the focal point of decisions and action plans; commanding the resources and commitment they deserve.

Based on a successful experiences with some of the world's best-known companies, Must-Win Battles shows business leaders how to identify the critical initiatives which will make or break their business, and how to reenergize and focus the organization to win those battles.  Intimate and compelling case studies, including examples from Nestle, Unilever and Carlsberg, run throughout the book.

At the heart of Must-Win Battles is a process for learning to do fewer things, and doing them better. While you focus on your must-wins, you will free-up resources by shutting down your must-stops. At the same time, the management team will develop a common view of what success in each battle looks like and will commit to the individual and group behaviour needed to keep driving progress over the weeks and months that it will take to achieve success.

Over time, individual battles will be won or lost. The enduring victory that drives further success is the new ways of working together that emerge from the must-win battle process. You start by winning battles; you end by transforming your organization.

Must-Win Battles

Must-Win Battles


Peter Killing, Thomas Malnight and Tracey Keys

Pub Date

15 September 2005

Price £21.99
Publisher Financial Times Prentice Hall
ISBN 0273704575

Buy online from before 7th October 2005 to save 10% on the RRP of £21.99.

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