Announcing the Launch of Wharton School Publishing: A New Force in Business Publishing
16 Aug 04
Ideas. Action. Impact.
Pearson Education and the Wharton School have teamed up to launch Wharton School publishing, an innovative venture bringing together the research and academic excellence of Wharton and the publishing expertise and power of Pearson.
Wharton School Publishing will provide insights from academics and industry leaders through a portfolio of books and publications in print, audio, and interactive formats published in multiple languages. By publishing many of the world's leading business authors, Wharton School Publishing aims to provide practical knowledge that can be applied by business people and policymakers to make real change in their professional lives.
Wharton books will EARN the right to carry the Wharton name by combining thought-leadership, actionable ideas, ease of implementation in any organization, timeliness, significance, and a strong foundation of knowledge and research. The editorial board includes a cross-disciplinary group of 15 senior Wharton faculty members. Wharton School Publishing’s goal is to improve the quality of management; it aims to be a trusted and consistent source of relevant insights and new thinking for thoughtful business people. The editorial board’s high standards for this imprint will ensure that all Wharton School Publishing products are worthy of the number 1 U.S business school endorsement.
Business leaders and policy makers need to understand the changing environment in which they operate and acquire new ways of thinking about business challenges and their application to strategy, management and finance. The books and tools published by Wharton School Publishing will help thoughtful executives stay on top of business in all three of these areas.
Wharton School Publishing will identify tomorrow’s most powerful business ideas, link them to specific management actions then deliver them to accelerate and maximize impact for the reader.
“Wharton School Publishing presents books that ground management practices firmly in tested management theory” Peter Drucker
Just published Wharton titles:
 |
Fortune at the Bottom of the Pyramid, The
Eradicating Poverty Through Profits
CK Prahalad
0131467506
|
Can business afford to ignore 80% of humanity?
There is an enormous opportunity open to multinational corporations at the bottom of the economic pyramid, where 4 billion people are living on less than $2 per day.
In his new book, Fortune at the Bottom of the Pyramid, management visionary C K Prahalad sets the agenda for a new form of inclusive capitalism, one that he believes will eradicate global poverty.
"CK Prahalad's...compelling new book offers an intriguing blueprint for how to fight poverty with profitability" Bill Gates
“For once, a new book really does deserve the label ‘visionary’” Management Today
Click here for further information or to purchase.
 |
Power of Impossible Thinking, The
Transform the Business of Your Life and the Life of Your Business
Jerry Wind, Colin Crook, Robert Gunther
0131425021
|
The first hands on neuroscience-based guide to understanding the obsolete and inaccurate mental models that lead to poor decisions. Enhance your mental models, see reality more clearly and unleash your potential in business and in life. With profiles on Howard Schultz, Oprah Winfrey and Andy Grove, the authors provide real examples of their ideas in action.
Click here for further information or to purchase.
 |
Finding Fertile Ground
Identifying Extraordinary Opportunities for New Ventures
Scott Shane
0131423983
|
If you're starting a business, the statistics prove that your best odds of success are in high technology industries: not just computing and telecom, but also biotech, electronics, manufacturing and materials, medical devices, robotics, and other knowledge-intensive fields.
This is the first book to provide a complete methodology for finding those extraordinary opportunities.
Click here for further information or to purchase.
Click here to visit the Wharton School Publishing homepage.
To view our latest news releases, please click here.
