What lessons can managers learn from the dug out?
15 Jul 04

Management doesn’t get more transparent than in the world of football, where managers lead their teams under intensely stressful conditions. Those in the dugout are publicly judged week in week out, with the evidence of their effectiveness plain to see. This is management where you’re only as good as your last victory, and your job is constantly on the line.

Thus football is the setting for one of the purest forms of management and is a compelling model (not simply a metaphor) for contemporary knowledge-based businesses. As such it provides unique insights into the crucial management issues confronting the modern corporate environment: how to channel the activities of talented individuals for the corporate good and satisfy a variety of conflicting stakeholder demands. The lessons from the dugout are profound and, whatever you think about football, an analysis of its management permits a deep understanding of the corporate managerial task.

In 90 Minute Manager commentators and experts from the worlds of football and business, David Bolchover and Chris Brady (dubbed the footie prof), have uncovered exactly what it is that makes the great football managers so exceptional, and what managers from the corporate world can learn from their management style.

Now Bolchover and Brady have updated this best selling book which Daniel Finklestein in The Times said “really hits the back of the net.” From Don Revie, Jock Stein, Matt Busby and Bill Shankly, through to the modern day masters including Arsène Wenger, Alex Ferguson and Sven-Göran Eriksson, strengths and weaknesses are examined to answer classic modern management questions, such as:

• What does it take to become a people manager of premiership standard?
• What makes top talent want to work for a particular manager?
• How important is the ‘right-hand’ man and what qualities make the very best pairing?
• How can ‘team spirit’ be created?
• What are the key personality characteristics that define a great manager?

Order the 90 Minute Manager: Lessons from the sharp end of management before 16th August 2004 from www.pearson-books.com to receive a 10% discount!

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