Demystifying the world of Venture Capital
08 Sep 03

Having the big idea is merely the beginning. Raising and using venture capital is pivotal to the success of many ambitious new ventures, and it can be a daunting process. Venture capital is more than money. It’s far too expensive to be treated merely as cash, and if used well, far more critical to the successful venture.

Smarter Ventures - A survivor's guide to venture capital through the new cycle leads you inside the world of European venture capital, and takes you step-by-step through the venture cycle. By holding a mirror up to both sides of the money-raising process, Katharine Campbell shows how entrepreneurs can better understand venture capitalists, and vice versa, leading to more productive relationships and smarter ventures.

In Smarter Ventures you will find out how venture capitalists think, what they are looking for and why. Learn how to spot the good, and the bad, investors, and equip yourself with the tools and the knowledge to seal a successful partnership.

Aimed in the first instance at entrepreneurs raising cash, this book will also prove enlightening reading for everyone involved in the business of new ventures, including business angels, professional advisers, and, of course, venture capitalists themselves.

This book demystifies the world of venture capital and the VC decision-making process. It gets under the skin of the venture capitalist, helping you tailor your approach in the right way to the right firm. Providing everything from insight on the structure of venture capital firms, and its influence on their objectives, to advice on how to dress for the initial meeting with a potential investor.

Smarter Ventures is the bible of the European venture capital market and your complete companion to the venture cycle.

Smarter Ventures – A survivor's guide to venture capital through the new cycle, by Katharine Campbell, published 4th September 2003 by Financial Times Prentice Hall, priced £22.99.  For more information click here.

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