Break from the Pack
09 May 07

In every industry there are a small number of fit, fast organizations that are clearly ahead of the pack. These creative hubs buzz with energy; they attract talent, are bursting with imagination and foresight and delight their customers every time.

Behind them comes the pack - the copycats picking up scraps, struggling to keep up and always looking over their shoulders.

In this new book Oren Harari reveals the pitfalls that keep organizations trapped in the pack and delivers strategies for them to get sustainable competitive and keep ahead of the scavengers.

With lessons from pack leaders such as Google and Zara, Break from the Pack shows managers how to dominate markets (and when to leave them); how to create a 'higher cause' that will activate all your stakeholders; and how to build a pipeline of cool, compelling products, in any industry.

	Break from the Pack
	Author	Oren Harari
	Pub Date	16 Apr 2007
	Price	£19.99
	Publisher	Financial Times/ Prentice Hall
	ISBN10	0273710982
	ISBN13	9780273710981
		Click here for further information or to purchase Break from the Pack.

For further information please contact:
Elie Ball, PR Manager
t: 07803 392 710
e: elie.ball@pearson.com

To view our latest news releases, please click here.