No Such Thing as Over Exposure
18 May 05

Donald Trump has gone beyond celebrity to become an American icon. He's the one billionaire everyone recognizes, and the only one whose name is its own global brand.

In No Such Thing As Over-Exposure , Robert Slater delivers the most revealing profile of Trump ever written. Based on an unprecedented 100 hours of private, personal access to “The Donald”, plus over 150 interviews with staff, competitors and peers, it is the first book to capture all of Trump: executive, dealmaker, strategist, survivor, celebrity, media manipulator...and the man behind the legend. It reveals the real art of the deal: Trump-powered business lessons you won't see on The Apprentice or find in Trump's own books.

When “The Donald” heard about an upcoming, unauthorized biography of himself, he instantly threatened to sue. Then, after checking Slater's credentials with people like Jack Welch, he gave Robert Slater more access to his life than any other journalist in history.

“The challenge with writing a book about Donald Trump in 2004 is the fact that he is such a public figure; he's so visible, so accessible, and such a persuasive figure that I knew I had to go behind the scenes of his business life for the book,” says Slater. “I wanted not just new material on Trump, but the chance to probe deeply into his multifaceted business and personal existence, to try to understand why he functioned the way he did.”

People think they know Trump, they don't. He has been the subject of countless articles and monographs but, for all the ink that's been spilled about him, nobody's ever fully captured the man, until now. With the publication of No Such Thing As Over-Exposure , the world will finally get to know the true Donald Trump.

What separates this book from the competition is Slater's level of access (over 100 hours with the man himself), his doggedness (over 150 interviews with peers and others) and his experience of writing about some of the world's biggest business names.

His approach to New York real estate's major mogul is a paradoxical warts-and-all biography, where Trump's flaws seem to play as much of a role in his success as his business acumen. Foul-mouthed asides are printed verbatim, and Trump is relatively forthcoming on his already much combed-over personal life.

What Slater does best is dramatize the tension of high-stakes business deals, and there's plenty of that. Slater sat beside Trump at buyout sessions and building inspections, at the negotiations for The Apprentice, at the Emmys and QVC, at meetings with close personal friends and competitors. He watched Trump in public as well as in his most unguarded moments; talked to everyone...even legendary rivals like Kirk Kerkorian and Steve Wynn. The result: the most intimate and powerful Trump profile ever written.

This is the real Trump: totally uncensored and utterly riveting - the businessman, the strategist and survivor, the celebrity and the egomaniac. It is the tale of not just a billionaire, but a global brand; one tough hombre: coming back, again and again from a $9.2 billion debt to the Forbes Wealthiest American List .

You'll learn how Trump transformed himself from an unknown local real estate developer to a global magnate. You'll see how he really does business, discovering lessons that go far beyond anything he's revealed before. You'll witness his brilliant media management and watch him leverage his celebrity status to save his casino business, not once, but twice. Most remarkable of all, you'll discover how Trump really feels about his superstardom, his empire, and his outsized American life.

“Normally, one would not be curious about a man who openly engages in ‘truthful hyperbole,' who constantly says he is the best in his field, and whose stadium size ego dwarfs the egos of so many humble business leaders,” says Slater. “But one forgives the exaggeration, knowing that he is the most important real estate developer in New York, and he is one of the major players in the gaming industry, and he is a television star.” If Donald Trump is the P.T. Barnum of business, Robert Slater was privy to the greatest reality show in corporate America.

	There’s No Such Thing as Over Exposure
	Author	Robert Slater
	Pub Date	4 April 2005
	Price	£14.99
	Publisher	Financial Times Prentice Hall
	ISBN	0131 49734 0
		Buy online from www.pearson-books.com before 18th June 2005 to save 10% on the RRP of £14.99. Click here for further information or to purchase There’s No Such Thing as Over Exposure.

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