How easy is it for your customers to buy from you?
10 May 04

Sales performance is the lifeblood of every business. Whether you are an account manager, a field sales representative, or less obviously a customer services agent, one of your key goals is to sell your products, services and ideas.

However things have become far too complex.

In a world where companies are striving to come up with the next product or service that will make our lives easier, the very process that is used to sell these latest products or services is becoming ever more complicated. It's time to go back to making it easier for your customers to buy from you.

Sold! How to Make it Easy for People to Buy from You is THE effective selling programme. The key principles will not necessarily be new to you - building trust and a good relationship for example, as well as understanding what your customer really wants, are fundamental to sales success.

Including five key principles to show YOU how to optimise YOUR product:

• How to create and maintain a Valuable Customer Relationship
• Establishing what is Valuable to the Customer
• Providing what is valuable to the customer
• Gaining a Commitment to Action
• Creating a well-formed sales goal

The authors, Steve Martin and Gary Colleran run Sales interAction, an international sales training and management company with offices in the UK and USA.

They have over 30 years combined experience in sales, management and training with a number of the world's biggest and most respected corporations including Nike, GlaxoSmithKline, Bosch and Pfizer. As well as working in the United Kingdom and the United States, their unique and entertaining approach to speaking and training takes them to places all around the world including the Middle East, Australia and Asia.

In addition to Sold! they have written many articles for a wide range of business publications.

For further information, or to purchase, click here. Buy online before 14th June from www.pearson-books.com for a 15% discount off the RRP!

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All information and prices correct at time of writing.