New for April 2004 - Business Books
15 Apr 04

Pearson Education publishes a wide range of Business books - everything from Project Management to Strategy and Leadership and Logistics and Operations to guidance on Entrepreneurship and New Business! Below are a selection of our key business titles publishing in April 2004. Alternatively, why not browse our full range of business titles.
		Smart Luck and the seven other qualities of successful entrepreneurs 2nd Edition Andrew Davidson £9.99
Everybody wants to know why life's winners are so successful: how did they do it?, why they do it?, what makes them different? All of us are fascinated by the lives and backgrounds of the rich (and sometimes famous). Behind every entrepreneur is a story. Andrew Davidson has interviewed dozens of leading entrepreneurs over many years. He interprets the psychology of success, telling the entrepreneurs' stories in their own words, and the words of the people closest to them. For anybody with a will to succeed or a fascination as to how others do this combination is unputdownable. For further information, or to purchase click here.
		Coach Yourself How to Create Solutions in Your Life 2nd Edition Anthony Grant, Jane Greene £9.99
Life coaching empowers people to make lasting, positive, inspirational change in their working life and life outside work. As such, coaching is a proven highly successful management technique. Many people seek coaches from within their organisation or visit a professional life coach. But many more still feel uncomfortable asking another person to fulfil this role, or don't have access to the right kind of person, with the right kind of time, or simply don't have the disposable income to employ a professional. Imagine the cost effectiveness and convenience of having your life coach on tap 24/7. There whenever you need them. You can - it's you. For further information, or to purchase click here.
		The Highly Effective Marketing Plan (HEMP) A proven, practical, planning process for companies of all sizes Peter Knight £12.99
A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. HEMP is a straightforward, simple, 17 step plan which you can use to address your problems and opportunities whatever their size, whatever your business, whatever sector you operate in. And it’s tried, tested and proven. This is the book that will help you to: Create a highly effective marketing plan that works – in just one hour! Learn from the relevant case studies and examples and apply these to your business Really understand your business and what it is that makes people buy from you Identify the real obstacles to your plan – and how to overcome them Gain tips for how to make sure your plan is successfully implemented For further information, or to purchase click here.
		The Financial Times Guide to Investing The definitive companion to investment and the financial markets Glen Arnold £21.99
The Financial Times Guide to Investing will introduce readers to the complex art of investing, and how to invest successfully, whether they are actively involved in investing or thinking about it. In addition to providing a simple guide to understanding how financial markets operate, it will allow you to follow and act on your own judgements based on case studies and worked examples, giving you, the reader, the chance to experiment successfully with shares, bonds, funds and derivatives. The book is written in a clear and uncluttered manner taking many examples and case studies from the FT. For further information, or to purchase click here.
		Effective Presentation 3rd Edition Ros Jay £14.99
Does standing up in front of a room of people to make a presentation fill you with terror? Do your words come out jumbled, or so quietly that your audience can't hear you and worse still, they’re not listening? Effective Presentation is a practical, step-by-step guide to help you improve on every aspect of making presentations. It includes tricks and tips from world-renowned experts and trainers in presentation and communication skills. This guide will help you to clarify what you want to say, what order to say it in and what words to say it with. There are great tips on visual aids, and the authors show you how to plan your presentation, how to stage it and project to your audience. For further information, or to purchase, click here.

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