How to make an IMPACT
25 Jan 08

Every day business people grapple with unclear information; wading through uninviting and impenetrable documents and sitting in presentations that are uninformative and frankly boring.

However, everyone can produce brilliantly clear work that has incredible impact - if only they know how. In this new book Jon Moon offers a practical, comprehensive route map, which will enable managers to make their documents and slides impactful, informative and inviting, so that the information they are presenting is understood and acted upon.

The book also introduces Moon's alternative approach to the ubiquitous bullet point: 'WiT', a simple yet powerful way of visually lifting ideas from the page and giving impact to the message.

The ideas in this book have been tried and tested widely on Sales, Marketing, Finance, Compliance, HR and IT, executives. Moon's methods have improved: year-end slides for analysts, industry circulars, KPI packs, management accounts and sales pitches for multi-million pound accounts.

Michael Izza, CEO of the Institute of Chartered Accountants in England and Wales commented that the ideas in the book are: “Mould-breaking” He also thought it: “... unlikely you will have seen anything like them before…your business reporting will never be the same again”

Dominic Burke, CEO, Jardine Lloyd Thompson Group plc agreed, adding: “Every once in a while, simple ideas change business forever – this book is full of such ideas….a must-read… [it] has all the answers and will redefine how you think about business documents”

	How to make an IMPACT
	Author	Jon Moon
	Pub Date	6 Dec 2007
	Price	£19.99
	Publisher	Financial Times/ Prentice Hall
	ISBN10	0273713329
	ISBN13	9780273713326
		Click here for further information or to purchase How to make an IMPACT.

For further information please contact:
Elie Ball, PR Manager
t: 07803 392 710
e: elie.ball@pearson.com

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